Before you start a battle or war, evaluate what your enemy can lose not only what can you gain. If your enemy don't have anything to lose, then you are doing your biggest mistake by starting a battle with him.
If you know what your enemy may lose and you evaluated it as valuable, then you can use this loss opportunity to leave heavy pressure on your enemy to surrender for your demands.
On the other hand, try to hide what you may lose if your enemy started a battle against you.
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